Larry Ellingson

The transformation of Alliance Airlines was a challenging and painstaking experience. The gray hairs on my head and in my beard are firm reminders of the long days and sleepless nights that were required to deliver the end result. I know a few people at SilverStream who feel the same way. It's important to understand the underlying need to transform a business,whether it's a retailer at a mall or a retailer on the Internet; companies must change and differentiate themselves not only to succeed, but also just to stay alive. This has been especially true in the airline industry. We've seen deregulation open the world to everyday travel. Airlines began offering deals in hopes of luring the common traveler to fly. Frequent flier programs and advance purchases became the norm as a means to lock passengers into seats. With the emergence of low-cost operators the market be... (more)